Scrabble, one of the most beloved board game in the world gets a design treatment from Andrew Capener. A BYU graduate, turned Scrabble into a typography orgy.
Andrew told fastcodesign that his motivation was simple: “I set out to… create a scrabble set that a designer would dream of.”
Scrabble is the sort of board game you buy once in a lifetime, which is great for consumers — not so great for Scrabble’s U.S. manufacturer, Hasbro. “Scrabble could be making a lot more money off of its players if there could be a way for them to constantly feel as if they need to update… [m]uch like Adobe does with their software,” Capener says. So he got to thinking about typefaces. “Since fonts are like fashion — they go in and out of [style] — I envisioned the Scrabble font sets as being affordably tempting, leaving type-loving Scrabbleoholics powerless,” he says. “This would provide Scrabble with a way to keep customers coming back to them, wanting to update their set.”