Really innovative reusable bag, an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. Lee to to drive the message home in a fun and effective way, they want to make something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.” I love this ideas of this shopping bag, its kinda a “happy meal” for an adult.